Playbooks

Each week’s lesson as a short checklist you can run again.

positioning · from issue #1

Say the job, not the feature

Rewrite your homepage headline around the job your customer is trying to get done, then check it with three real people.

Time: About an hour this week, then two weeks of waiting

marketing · from issue #1

The rhythm Jon Yongfook used to move Bannerbear off a flat line: alternate a week of shipping with a week of writing about what you shipped.

Time: A six-month commitment