Playbooks · marketing
One week build, one week tell
The rhythm Jon Yongfook used to move Bannerbear off a flat line: alternate a week of shipping with a week of writing about what you shipped.
In spring 2020, Bannerbear’s MRR was $488, over a year after Jon Yongfook quit his job. What changed next wasn’t a growth hack. For six months he alternated: one week coding, one week tweeting and blogging about what he’d shipped. By October 2020, MRR was $6,109.
The steps
- Pick your two weeks. Week A is for building. Week B is for telling people about what you built in week A: posts, short write-ups, a changelog note.
- Change one big thing at a time. Give each change months, not days, to show up.
- Don’t stop in the flat months. Flat is information, not a verdict. That work doesn’t show on a revenue chart until it pays off.
Go deeper
- The full story: Issue #1.
- Source: Jon Yongfook, “Journey to $10K MRR”, bannerbear.com.